Virtual Cinema FAQ

While Amherst Cinema is temporary closed, we are offering curated virtual screenings of new films via our Virtual Cinema program. These are films that would be playing at Amherst Cinema and in theaters across the country, many of which are unavailable on other streaming platforms.

This is a new way to exhibit films for theaters and distributors alike. Please bear with us if you experience technical difficulties. We hope the Frequently Asked Questions below can help you navigate this new movie-watching experience.

Your virtual ticket purchase during this time not only gets you access to a wonderful film in your home, but offers critical support for the cinema while we’re closed. Thank you!

Looking for immediate assistance? You can call our office Monday through Friday from 10am to 2pm at (413) 253-2547, or submit a Virtual Cinema assistance request here.


HOW DOES VIRTUAL CINEMA WORK?

You can access these films from our Virtual Cinema page. First, click the film that interests you. Then, click the "Watch" button. You'll be taken to a page where you can rent that film while supporting Amherst Cinema.

The films we offer are available through a number of different platforms, including AmherstCinemaAtHome.org, Agile Ticketing, Eventive, Kino Marquee, Vimeo, and more. Ticket price, terms of rental, and viewing methods will differ for each title, and we include that information on our film pages.


I JUST PURCHASED THE FILM. HOW DO I WATCH IT?

All films are available to watch via your browser, and some may also be available on apps for streaming devices. Once you've completed the purchase, your web browser should display instructions on how to watch the film. In most cases, you'll be able to start watching immediately after checking out. Additionally, you should receive an email receipt that also contains viewing instructions.

If you are still having issues, please follow any contact instructions provided via the email receipt (tech support contact information is often at the bottom of the email).

You can also call our office at (413) 253-2547 Monday through Friday from 10am to 2pm, or submit an assistance request here.


I'M AN AMHERST CINEMA MEMBER. IS THERE A MEMBER PRICE?

Due to the nontraditional nature of these screenings, most Virtual Cinema selections are offered at a flat rate to all patrons. However, some films may have a Member price, or even be free to Members. Ticket prices and any applicable Member pricing will be listed on the film page.


CAN I USE GIFT CARDS OR PASSES FOR VIRTUAL SCREENING ROOM FILMS?

Unfortunately, that's not an option at the moment. You'll be able to use them when we reopen—thank you for your support!


HOW DO I GET THESE FILMS ON MY TV / FIRESTICK / CHROMECAST / ROKU / ETC?

Some Virtual Cinema films are available on apps for your streaming device such as Roku, Firestick, Chromecast, or Apple TV. Instructions for utilizing any available apps will generally be provided to you once you've paid for the film.

In addition to using apps, there may also be ways to mirror your laptop or phone to your television. Because each person's home viewing setup is unique, we cannot offer support for this, but completing an internet search with what devices you have available is generally helpful.

If your laptop or home computer has an HDMI port, connecting to your television using an HDMI cable may also be an easy way to get an image from your computer to your TV screen.