Herb Alpert Is...

111 mins.
Directed by John Scheinfeld

Playing through October 15.

  • Platform:  Eventive
  • Ticket details:  $12 ticket price  //  30 days to start watching  //  30 days to finish once started
  • How to watch:  Through the Eventive app for Apple TV or Roku, or through the internet browser on your computer, phone, or tablet

Questions about Virtual Cinema? Technical issues? Check our FAQ page. 

Herb Alpert is different things to different people.

Artist, performer, producer, entrepreneur, philanthropist and so much more.

This uplifting, joyful and inspiring exploration of his personal and creative journey reveals the critical events, passions, experiences and challenges that have shaped an extraordinary life and instilled deep within him the desire to make a difference each and every day.

From the spectacular success of Herb Alpert & The Tijuana Brass (no one sold more records in the 60s except the Beatles), through the founding of A&M Records (the most successful independent record label in the history of the music business), to giving away more than $150 million to arts and education programs across the country, we’ll witness the humanity and the humility inherent in everything he does, as well as come to understand the power of creativity to entertain, inspire, heal and transform.

John Scheinfeld’s documentary HERB ALPERT IS… profiles the artist, now 85, mostly from the perspective of colleagues like Questlove, Sting, and Bill Moyers.